To begin with, you have to organize your content marketing efforts by creating a content calendar. This way you can plan what you will write about and when you will publish it in advance and hire book writers. These can be articles for your blog, emails for your email list, or social media updates for Twitter, Facebook, and so on.

In order to create such a calendar, all you need to do is create an Excel file or get an actual calendar from the store and start filling it in with topics that you want to write about and the dates when you want to publish them on the appropriate platform.