In 2005 the inaugural regular season game played outside within the United States was played at Estadio Azteca in Mexico City between the Arizona Cardinals and San Francisco 49ers. Two years later, Madden NFL 23 launched officially launched in the International Series with games annually played at Wembley Stadium in London Mut 23 coins.

The initial success of this series led the Madden NFL 23's owners to allow an extension in 2011 and, more recently, another extension scheduled for 2015 that will keep international games happening for at least an additional decade.

After six seasons of only one game played in Wembley Stadium per season, the Madden NFL 23 upped to two games in 2013 and three games in 2014 and in 2015. In 2012. the Jacksonville Jaguars agreed to a agreement that allowed one home game each year in London until the end of 2016 and also gave the team exclusive marketing rights in the United Kingdom.

The Madden NFL 23's ongoing growth in London was initially thought of by some executives as a long-term project which could lead to a Madden NFL 23 franchise in London, fully-time madden 23 coins buy. One executive has told Albert Breer of Madden NFL 23.com that having a team in London by 2022 is the ideal date.