The Future of Services in the Heart of Europe
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- Today’s service marketing world is alive with new ideas and trends. Mobile, location-based services are claiming their role in the overall customer experience. Organizations are transforming into service platforms where empowered consumers exchange recommendations and celebrate achievements. And, access to services (such as movies via Netflix) is eclipsing the need to own products.
SERVSIG 2016 will give researchers a chance to explore these new and emerging trends in services marketing. We provide the opportunity to meet with peers and exchange ideas to ensure that our work can have impact.
The Maastricht University School of Business and Economics (SBE), triple crown accredited, welcomes you to this vibrant discussion. SBE’s Department of Marketing and Supply Chain Management has a strong history in services marketing and a broad portfolio of academics conducting top- level research. And, in 2010, the Service Science Factory was launched to help organizations differentiate themselves through innovative services.Maastricht is situated in the heart of Europe, easily accessible by plane and train. SERVSIG 2016 will provide opportunities for conference participants to explore and enjoy this ancient city and its surrounds, with dinners and tours in picturesque locations.
Please join us for what will be a dynamic, innovative, and fun conference.
On behalf of your conference committee,
Prof. Dr. Martin Wetzels
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Category
General -
Date & Time
Jun 17 2016 at 12:00 AM - Jun 19 2016 at 12:00 AM -
Location & full address
Maastricht, The Netherlands -
Event Admins
Super User
